10 New & Useful Future Customer Engagement Stats
By Ryan Hollenbeck
Posted in Customer Engagement
I love to see new stats and research about the future of customer engagement.
If it’s research-backed and numbers-driven, then count me in! These provocative trends are what drive a lot of our thinking here at Verint, as we’re eager to learn if the future trends in these studies align with our experience, and that of our customers, too.
Today, we released a large-scale study of more than 36,000 consumers across 18 countries that challenges all of us to think about how we can deliver a customer experience that will truly engage customers from today into 2030 and beyond. Our partner was Opinium Research LLP, titled “Defining the Human Age: A Reflection on Customer Service in 2030.”
It explores how technology, societal trends, the workplace and customer preferences will shape customer engagement in the years to come. I’ve collected 10 of the latest surprising, revealing insights on customer engagement here in this post, with takeaways and insights you may want to share.
The message for organizations based on input from more than 36,000 consumers globally is clear. To succeed into the future, companies must be honest and transparent—both are key qualities that must come through in every element of the customer experience.
Human interaction is going to play a vital role in customer engagement well into the future, as will automation. Organizations need to ensure they have the right mix of digital and human engagement options to offer speed and convenience.
Check out today’s press release for more details and our infographic that reflects on engaging customers in the future.
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