1 minute read
By Nancy Porte
Posted in Customer Engagement
When was the last time you gave your customer journey map a fresh look?
As I learned recently, it is especially helpful to ask for perspectives from outside your organization. The map we developed, used and fine-tuned for years here at Verint? It's a case in point. With some direct feedback from an astute analyst a year ago, we made some major changes.
While I won't tell you the process has been easy -- we were very proud of our journey map -- I would like to share our experience. Our new version is a more accurate reflection of the customer perspective when evaluating and implementing our products. It's also easier to share and update.
Keep reading my new blog for Customer Think for three steps that helped us take our journey map to a whole new level.
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