1 minute read
By Nancy Porte
Posted in Customer Engagement
Can your customers give you feedback when and how they want to—and if so, are you listening?
Gone are the days where customers simply wished they could offer feedback to the companies they did business with—today’s customers have a lot to say. Whether it’s through a customer service representative, digital feedback on a website, an interactive “Product Innovation Zone” at a customer conference, a survey or webinar—and today’s smart, successful companies are actively listening.
In my latest blog for Customer Think, I dive into the incredible benefits of listening to your customers and then acting on what they tell you. Too many companies have lost their way because they weren’t grounded in the realities of their customers’ day-to-day user experiences. I’ll give you some real-world ways to stay in step with your customers.
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