5 Ways to Prepare for a New Era of Customer Experience

By Susanne Pitts

1 minute read

CX is moving steadily toward becoming a de facto strategic imperative for organizations seeking competitive differentiation and business growth in today's marketplace. To see how well organizations can quantify the impact of their CX initiatives as they seek to achieve competitive advantage, Customer Think just completed a new research study -- sponsored by Verint -- entitled "What Drives CX Success?".

Based on the input of numerous CX leaders and an evaluation of more than 200 CX initiatives, five main conclusions emerged about what it takes for organizations to drive positive business outcomes through CX.

Read more as Verint's Tim Whiting explores.