Bell Canada Taps Verint to Listen to the Voice of the Customer
By Tim Whiting
Posted in Customer Engagement
Bell Canada is Canada’s largest communications company, providing broadband internet, television and mobile services to businesses and consumers throughout the country.
To help maintain market leadership in an increasingly competitive marketplace, Bell Canada has put a significant focus on continuous improvement across their enterprise—with a particular emphasis on improving their customer experience (CX).
To achieve their business goals, Bell Canada taps into the Voice of the Customer (VoC) to guide their CX improvement initiatives. One source of VoC that’s delivering demonstrable business results is Verint’s Digital Feedback Management provided by OpinionLab, A Verint Company.
Bell Canada leverages VoC gathered through their digital channels to deliver cross-channel value that helps reduce customer churn, customer effort and volume of inbound contact center calls.
Check out this video testimonial to see how Bell Canada drives positive business outcomes with digital voice of the customer.
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