Common Rating Scales to Use when Writing Questions
Posted in Customer Engagement
One of the most frequent mistakes I see when reviewing questionnaires are poorly written scales. Novice survey authors often create their own scale rather than using the appropriate common scale. It's hard to write a good scale; instead you are better off rewording your question slightly so that you can use one of the following.
This list follows Krosnick's advice to use 5-point unipolar scales and 7-point bipolar scales.
Let me know any of your favorite scales that I omitted. And, learn more about our Enterprise Feedback Management solutions by viewing this video.
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