1 minute read
By Susanne Pitts
Posted in Customer Engagement
As customer expectations have skyrocketed and technology has evolved at breakneck speed, guess what has only grown in importance?
If you said the contact center, you're right.
Verint's Kelly Koelliker, director, content marketing, told KMWorld recently that today more than ever, the contact center is becoming the hub that customers turn to in an emergency for up-to-the-minute information.
"We are in this age of information, and a time when people need for things to be instantaneous. Knowledge management is almost becoming a buzzword right now, where a lot of people are talking about it, but perhaps don't understand the use cases and tangible benefits," said Koelliker.
Keep reading for details.
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