Customer feedback on Twitter: A tale of sound and fury, signifying … what, exactly
By Steve Rosier
Posted in Customer Engagement
In a society with a double penchant for up-to-the-minute news and personal publicity, Twitter is the perfect medium of communication for many. Its 120 million active users range from pop stars to President Obama to Stephen Fry to just about anyone you care to mention. We know when they are eating, partying, working, and sometimes more than that … but how have we got to that stage? With celebrities there are commercial motivations – it’s about constant, drip-feed publicity – but for the rest of us it’s more about the fact that we can give voice to our thoughts instantaneously, wherever we are, and know that they’re being read by hundreds, maybe thousands, of people.
So does that ease of use encourage us to be injudicious? And does that effect how brands should read tweets about their organisation? Well, it is certainly much easier to type a snarky 140 characters into your smartphone than it is to complain face-to-face, to pick up the phone, or even to write a long-form email – and the viral element can make Twitter an even more tempting option for those who wish to draw attention to their comments. It is also true that a large organisation simply cannot please everybody all of the time, and one disaffected customer with a large Twitter following may put off a disproportionate number of prospective customers, if the satisfied customers (who may be by far in the majority) do not also make their views known.
That is not to take away from Twitter’s usefulness as a listening tool. It remains a golden opportunity for marketers and customer service professionals to gain insight into how their brand and service is perceived by customers and prospective customers alike. However, it is of utmost importance to make sure that the technology in use to monitor opinion and sentiment on Twitter is optimised to take account of the unique properties of the platform. Meaning that real, actionable issues can be quickly isolated from what may be a background noise of serial complainers. Such technology allows you to cut through the sound and fury, and analyse the real significance of what is being tweeted about your organisation.
Daily new technology is coming in the world but some are legends they will remain till the end you can only upgrade them but not able to remove them and bring new one twitter is one of those and I know someone also like this that are doneassignment they are Experts in Writing.
Twitter is the best and the fastest way to connect with the other people we always getting the marketing on twitter because it is very safe and beneficial for us we like to make the students know about the Full Assignment Help best writing service in the UK.
Getting client remarks empowers a business to rectify any issues or issues customers may furthermore have with the business' stock and its contributions. best assignment writing help uk
Business, may be the best. And Owners, Customers are willing to work to achieve what is good for the price. you can get SMS Marketing not only is it expensive, but it does not make them work.
Receiving customer comments enables an employer to correct any issues or issues clients may additionally have with the employer's merchandise and its offerings. while customers provide comments, an enterprise is able to shop for cash, Free Custom Essays Online time and improve relationships with clients.
Want to stay up to date with all the latest insights?
Subscribe to our weekly or monthly digests of all the latest insights and articles from from Verint