Fervent Fans Give Customer Feedback to Verint for Turnkey Intelligence
By Rob Lamoureux
Posted in Customer Engagement
Turnkey Intelligence is an independent third-party research firm recognized, respected and trusted by the top entities in sports and entertainment.
The company determined it had outgrown its “homegrown” survey tool and was searching for a more scalable, flexible and robust solution to meet the needs of its customer research group.
After doing its homework, the company chose Verint Enterprise Feedback Management as the critical foundation to solicit and capture feedback from more than one million sports and entertainment fans annually. This feedback is used to drive customer experience improvements at more than 220 professional and collegiate properties, leagues, brands and events. The extensive survey design functionality enables Turnkey to improve convenience and relevance for its survey respondents—helping to increase participation.
Click here to read the case study to see how Turnkey Intelligence and Verint help keep fans coming back for their favorite sports and entertainment choices.
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