Posted in Customer Engagement
Maybe it’s because I was just listening to the rock band The Who on the treadmill the other day, singing “In the woods, or in the city, it’s all the same to me when I am mobile…” but doesn’t everyone, every business and every organization have to consider “going mobile” these days? It’s even become a critical component to consider when planning feedback projects and strategies.
In the past, traditional methods of collecting feedback included in-person interviews, phone calls, paper surveys and focus groups. Then, with the advent of Internet-based technologies much of these forms of collecting feedback moved to the Web, with email campaigns, web-based surveys, and website intercepts. Today mobile technologies are the new norm – as pervasive as Starbucks!
In many cases, feedback efforts have not kept pace with the shift in technology and consumer preferences. As consumers we are used to receiving surveys while at our desks through email or a web browser and providing feedback via the desktop. But mobile devices such as a Blackberry’s, iPhone’s, and even Nooks and Kindles receive email. If your survey isn’t optimized for a mobile device your audience may not participate at all.
So what do you do? In the words of The Who, you go mobile baby!
Three things to consider when designing and deploying new survey projects:
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