1 minute read
By Susanne Pitts
Posted in Customer Engagement
“Does your organization treat CX like a first-tier business objective, on par with the product or services you offer?”
That’s a question Verint’s Ryan Hollenbeck, senior vice president, global marketing and executive sponsor of Verint's customer experience (CX) program, asks in his new article for Forbes.
Many organizations may listen to customers, but they don’t listen to all customers everywhere in the journey. Organizations can get a lot of things right. However, if they get this one wrong—how much do the others really matter in the long run?
Read on and see how a CX value chain approach helps ensure a business is listening to all customer signals across all channels, connecting that data and sharing it across all organizational levels—tactical, operational and strategic.
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