1 minute read
By Nancy Porte
Posted in Customer Engagement
We all readily understand the importance of external branding. But what about internal branding?
It matters too.
For a CX program, the internal brand pulls all of the operational elements of the program and the emotional essence of the customer journey together into one central identity that serves as the rallying cry for employees—and elicits ownership throughout the organization.
In my latest blog for CustomerThink, I explore six ways that branding can—really!—make or break a CX program. Not only does it offer consistency in how your employees talk about the program—it also helps create ambassadors for the program.
Perhaps particularly important in today’s tumultuous times, it gives employees something to celebrate. After all, creating loyal customers is always a big deal.
Read my latest blog for CustomerThink.
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