The Churn of the Digital Consumer
By Susanne Pitts
Posted in Customer Engagement
It’s no secret that consumers are growing more demanding, not less.
Challenged by the growing customer preference for digital and the need to manage costs, organizations that succeed long-term will need to work hard to strike the right balance between the human and digital customer experience.
Information Age recently took a look at this complex relationship between people and who they choose to do business with—through the lens of recent Verint and Opinium Research LLC global research.
Read the article for more.
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