2 minute read
By Matt Tengwall
Posted in Customer Engagement
Though it’s commonly the main topic of discussion, technology is not the only element that defines the security industry. A manufacturer’s goal is to provide end users with the solutions they need to secure their people and property.
However, there’s another component that plays a significant role in achieving this outcome: developing strong relationships with customers.
The time and effort a manufacturer puts into its customer relationships is often a differentiator in today’s industry. We’re currently seeing a trend in the market of consolidation when it comes to favoring a deeper relationship and bigger portfolio from one company than the use of multiple partners.
For the financial industry in particular, banks and credit unions are choosing comfort and reputation over uncertainty and unfamiliarity.
This is for good reason. Investing in a strategic, trustworthy, and long-lasting relationship with customers allows them to feel valued and truly leverage the partnership to drive their missions forward. This kind of relationship can become successful by incorporating three main factors:
As customers continue to look toward a single provider for their security solutions, it’s more important than ever before to leverage elements such as customer feedback, trust, and expertise to stand out.
Learn more about how Verint uses its experience and history in the market to listen to customers and see into the future based on what’s happened in the past.
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