Three Ways to Ensure Your CX Initiatives Drive Desired Business Outcomes
By Raj Sivasubramanian - Director of Customer Experience Services
Posted in Customer Engagement
CX initiatives are great to have and are needed in today’s highly competitive marketplace. Many successful companies devote significant time and energy to them. However, how do you know if they are driving the outcomes that your executives are expecting?
In my new blog I share some thoughts on what it takes to demonstrate a relationship between the initiatives and business outcomes to justify continued investment. Fully understanding your customers and pursuing the CX initiatives aligned with your brand promise are both a strong start—and there are more.
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