Celia Fleischaker - Chief Marketing Officer
2 minute read
By Celia Fleischaker - Chief Marketing Officer
Posted in Customer Engagement
It’s a big day! Yesterday was “day one,” when we announced a major milestone for the Verint brand. We are now a pure-play customer engagement leader—and we’re excited! Read more about it.
As of yesterday, Verint is now solely focused on helping the world’s most iconic brands build enduring consumer relationships at an unprecedented speed and scale. Customer Engagement is the heartbeat of global brands—every day we help our customers discover possibilities barely imagined a few years ago. We want Customers for Life, and we work to earn this right every day.
We got here through the hard work of many people. First and foremost, I want to thank our teams around the world who have worked relentlessly to usher in this day. I would also like to thank our customers and partners who have taken this journey with us and enabled us to be here.
Today more than ever, brands are challenged by new workforce dynamics, ever-expanding customer engagement channels and exponentially more consumer interactions—all with limited budget and resources. Not surprisingly, brands are finding it more difficult than ever to deliver the desired customer experience. This creates what we’re calling an Engagement Capacity Gap—which is only widening.
Companies are struggling with how to close the gap. Expanding the workforce is simply not a sustainable option for most organizations, so they’re increasingly turning to technology to close this gap. What kind? AI- and analytics-based solutions to automate workflows across enterprise silos to balance workforce expenses and drive an elevated consumer experience. Verint is uniquely positioned to help companies close this gap.
We are close to publishing our global research—we think you’re going to benefit from the insights. Here’s a quick preview. We’ve discovered that 82 percent of the businesses we spoke to believe the challenges of managing customer engagement and experience will grow during 2021. Given the challenges are already significant, it’s clear that help closing the engagement capacity gap is needed.
Ryan Hollenbeck, our SVP of Global Marketing, will offer a preview of our research this week with Ventana Research’s Keith Dawson, VP and research director, as part of a February 4 webinar that will explore the gap that exists between resources and budget available—and how organizations can provide Boundless Customer Engagement. Learn why and how changing customer engagement impacts operations and planning, and what executives and managers can do today to level off the disparity in resources and increased demand. Click here to register.
At Verint, we are proud to partner with our amazing customers to solve their customer engagement challenges. With our unparalleled domain expertise and innovative Verint Customer Engagement Cloud Platform, we’re uniquely positioned to help companies achieve boundless customer engagement—and boundless possibilities.
Let’s get going!
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