Verint Speakers: Marketing Should Evolve as Customer Preferences Do
By Susanne Pitts
Posted in Customer Engagement
MarTech Magnified: Evolve Your Marketing with Changing MarTech
February 2; Tysons Corner, Virginia
Verint’s Nancy Porte, vice president, global customer experience, will be part of a panel presenting “Customer Experience, Customer Success, Customer Retention: Are They All the Same?” from 4 to 4:45 p.m. ET. Today’s tech-savvy marketers are obsessed with both customer retention and conversion, so this panel will present three marketing leaders in customer experience and customer success to discuss tools and strategies to keep hard-won customers.
Marketing in the Year 2023
February 12; Washington DC
Porte will also present at a joint event presented by The CXPA Washington DC Network and AMADC Mentor Program at 6 p.m. ET. What will marketing look like in five years? Porte and the rest of this expert panel in artificial intelligence, customer experience and brand marketing will share perspectives and insights. With “experience” becoming a key differentiator for brands, marketing and customer experience are converging. Artificial intelligence is already impacting areas of marketing such as content curation, pricing and search. With customer experience and artificial intelligence changing the face of marketing, the panel will explore what it all means for marketers.
Ask the Experts: How More Automation = Better Quality, More Engaged Employees
February 14; Online Webinar
Verint’s Jenni Palocsik, senior director, global solutions marketing, and Siobhan Miller, senior director, portfolio market strategy, will present “How More Automation = Better Quality, More Engaged Employees” at 2 p.m. ET. If you are considering getting started with Automated Quality Management (AQM), this webinar will get you informed and up to speed. What it is, how to use automation at your own pace, and getting better data for better coaching and performance are the primary topics that will be covered—attendees will also see AQM in action.
How to Drive Tangible Results with Customer Journey Mapping
February 22; Online Webinar
Verint’s Nancy Porte, vice president, global customer experience, and Diane Magers, CEO, Customer Experience Professionals AssociationTM (CXPA), will present this webinar at 1 p.m. ET. Customer journey mapping is a popular tool leveraged by CX professionals seeking to deliver a consistent and integrated experience across every touch-point and interaction—but not all of them deliver their full potential. Attendees will learn how to harness customer data to create effective journey maps, create maps in keeping with broader business objectives, and help ensure that these maps deliver their intended purpose.
Call Center World (CCW)
February 28; Berlin, Germany
Verint’s Alexander Fischer, Director Enterprise Workforce Optimization, will present “Customer Service 2020 - Speech Analytics: A Must-Have Technology” at 12 p.m. CET. With thousands of customer conversations taking place every day in the contact center, organizations now see the potential of tapping into the most obvious source of customer experience feedback: the voice of the customer. How can organizations benefit from capturing all this unstructured data? Speech analytics is a goldmine of feedback for listening to the voice of the customer and capturing critical information on customer experience, broken processes and operational challenges. Attendees will learn about the benefits of speech analytics and future developments.
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